Global Music International and Sony BMG Music Entertainment Si…

BETHEL, Conn. and BEIJING, April 4 /PRNewswire-AsiaNet/ –

Serving the Chinese Mobile Music Market, Global Music International
will Enhance the Mobile Experience By Offering New,
Compelling Music Video and Audio Content

Global Music International (OTC Bulletin Board: GMUS), a leading content
aggregator delivering music videos and music tones to the telecom industry, and
Sony BMG Music Entertainment (NYSE: SNE), today announced a content licensing
agreement whereby Global Music International gains access to Sony BMG’s
extensive library of music video and audio content, including ring tones and
ring back tones, for broadcast to the Chinese mobile marketplace.

Active in the international and Chinese mobile music scenes, Global Music
International recently announced an upcoming launch with China Unicom Newspace,
the wholly owned subsidiary of China Unicom responsible for the carrier’s
wireless music services and rich mobile media content. In this relationship,
China Unicom will officially begin broadcasting Global Music International’s
inventory of music videos and audio content in order to offer China Unicom’s
customers a more diversified mobile music experience.

With the addition of new Sony BMG content, Global Music International can
further enhance the mobile music experience it provides the Chinese market by
adding new Chinese as well as western music videos, ring tones and ring back
tones to its current collection of independent music content. This deal clearly
underscores Global Music International’s commitment to offer the Chinese mobile
community the broadest variety of easy-to-access, rich mobile music content —
from all music genres.

"We have been impressed with Global Music International’s established
relationships with major telecommunications players in China, and are extremely
pleased to be entering into a licensing agreement with them to offer our unique
music content for mobile distribution on their partners’ wireless networks,"
said Kelvin Wadsworth, executive vice president & chief operating officer,
Asia, Sony BMG Music Entertainment. "We see this agreement as an important part
of our overall strategy to innovate, find new ways for our artists to connect
with their fans, and develop new revenue streams."

"As one of the leading, worldwide music labels, Sony BMG clearly has the
breadth of both Chinese as well as international artists to enhance our current
portfolio of music video and audio choices," said Chris Mauritz, executive vice
president, Global Music International. "This agreement allows us to offer a
wider variety of independent and signed artist content from around the globe,
which makes Global Music International a compelling partner for Chinese mobile
carriers."

Global Music International’s content is available immediately, and offers
Chinese consumers the ability to search, sample and download its growing
selection of thousands of signed and independent Chinese and Western artists.

About Sony BMG Music Entertainment
Sony BMG Music Entertainment is a global recorded music joint venture with
a roster of current artists that includes a broad array of local artists and
international superstars, as well as a vast catalog that comprises some of the
most important recordings in history. Sony BMG Music Entertainment is 50% owned
by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

About Global Music International:
Global Music International (OTC Bulletin Board: GMUS) is a leading content
aggregator delivering music videos and music tones to the telecom industry
including mobile handsets and the Internet. Offering mobile ringtones, ringback
tones and music videos from major labels and independent and recognized artists
from around the world, Global Music International is known for its extensive
library of unique, diverse and innovative content and music video programming.

Establishing a new model for digital music consumption, Global Music
International offers IMNMobile, a service that delivers digital music videos to
wireless handsets; further enhancing the mobile experience. The Company has
garnered strong mindshare in China, broadcasting its wireless music services
and music video content on the China Unicom (NYSE: CHU) cellular network. In
the U.S., the Company broadcasts its content wirelessly on the Sprint Nextel
(S) mobile network, via Real Network’s (RNWK) Rhapsody Radio(TM) service.

Global Music International also offers IMNTV(TM), its service for
broadcasting non-stop independent music videos on the Web. For more information
on Global Music International, please visit: http://www.globalmusicint.com

This release includes projections of future results and "forward-looking
statements" as that term is defined in Sections 27A of the Securities Act of
1933 as amended (the "Securities Act"), and Section 21E of the Securities
Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are
included in this release, other than statements of historical fact, are
forward-looking statements. Although management believes that the expectations
reflected in these forward-looking statements are reasonable, it can give no
assurance that such expectations will prove to have been correct. Important
factors that could cause actual results to differ materially from the
expectations are disclosed in this release, including, without limitation, in
conjunction with those forward-looking statements contained in this release.

For more information, please contact:

Chris Foster
Ruder Finn for Global Music International
Phone: +1 212 715 1691
Email: fosterc@ruderfinn.com

SOURCE: Global Music International

CONTACT: Chris Foster of Ruder Finn,
+1-212-715-1691,
fosterc@ruderfinn.com,

for Global Music International

Web site: http://www.globalmusicint.com

(GMUS SNE)