AboutAnywhere.com Launches PPC Model
MIAMI, Apr. 23 /PRNewswire-AsiaNet/ –
AboutAnywhere.com (http://www.aboutanywhere.com) has implemented an
additional facet to its online distribution model – Pay Per Click (PPC)
advertising for its Hotel Partners. Initially, a fixed-fee PPC model will be
utilized, allowing selected placement for the hotel’s profile within the
hotel’s Destination Page. An auction based PPC model is under development and
until it is launched, placement will be based solely on a first-come,
first-served basis.
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The launch of the PPC model will supercharge AboutAnywhere.com’s efforts to
connect its Hotel Partners with consumers. Since the Company focuses on the
hotel industry, consumers visiting the Website are only interested in searching
for and reserving hotel rooms – making AboutAnywhere.com’s PPC advertising
platform one of the most targeted ways to reach potential hotel guests.
"As more independent hotels and hotel chains have taken advantage of our
Free Hotel Profiles (http://aboutanywhere.com/add-your-hotel/) (which include a
direct link to the hotel’s website), a natural demand for preferred sort order
placement (of the profiles) has been created. By allowing Hotel Partners
participating in the PPC program to appear in the top 5 positions within each
Destination Page, the Site generates enough revenue to reinvest into efforts to
drive even more commission-free bookings back to the hotels," says CEO Ashwin
Kamlani. "We’ve listened to our preferred Hotel Partners and have designed the
PPC model, along with other projects we have in the works, to meet their needs.
AboutAnywhere.com is committed to becoming the most hotel-friendly website in
the world and we will continue to work with the hotel industry to implement
solutions that make sense for both us and the industry."
Hotels that do not wish to participate in the PPC advertising model, but
would still like first page placement on their hotel’s Destination Page, may
purchase Featured Listings for a flat annual fee. "There have been many
questions surrounding how AboutAnywhere.com makes money," says Kamlani. "It’s
really not a secret. Hotels can join for free and receive direct bookings
without paying any commissions or fees, but we have many hotels that want to
appear at the top of the search results and are willing to pay for that. This
model allows us to reinvest into driving traffic, sustain our business, and
still provide a free solution for those who need or prefer it."
PhocusWright and Forrester Research have both confirmed that travelers may
window shop for hotels on the sites of online travel agencies and then go to
the hotel’s actual website to complete their reservations. AboutAnywhere.com
facilitates that process by providing the traveler with a click through from
the hotel’s profile directly to the hotel’s website – eliminating one step in
the reservation process and aiding in shortening the bridge between hotels and
their guests.
For more information on how to join and benefit from commission-free online
distribution, visit AboutAnywhere.com
(http://aboutanywhere.com/add-your-hotel/) or send an email to:
Hotels@AboutAnywhere.com. Additional terms, conditions and requirements for the
PPC advertising program apply and are available at AboutAnywhere.com
(http://aboutanywhere.com/advertise-with-us/) or by contacting
AboutAnywhere.com at Hotels@AboutAnywhere.com, or by calling +1-800-805-2653 /
+1-786-853-0862. Terms, conditions, features, availability, pricing, fees, and
discounts for this program are subject to change without notice.
About AboutAnywhere.com
AboutAnywhere.com is a hotel referral website. Founded by Danish
entrepreneur Morten Sondergaard, it is the only hotel website where hotels can
join for free and receive direct bookings without paying any fees or
commissions. AboutAnywhere.com is a UK based company with offices in London and
Miami.
Contact:
Jenny Pimentel
AboutAnywhere.com
+1-800-805-2653
+1-786-340-9703
Jenny.Pimentel@AboutAnywhere.com
www.AboutAnywhere.com
SOURCE: AboutAnywhere.com
CONTACT: Jenny Pimentel,
AboutAnywhere.com,
+1-800-805-2653,
or +1-786-340-9703,
Jenny.Pimentel@AboutAnywhere.com
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