Creative Economy Exhibition to Light Up the UN Pavilion At the…

NEW YORK, July 10 /PRNewswire-AsiaNet/ –

UN-Habitat and the Special Unit for South-South Cooperation in UNDP
signed a Memorandum of Understanding establishing the Global South Creative
Economy exhibition in the UN Pavilion at the Shanghai World Expo 2010.

UN-Habitat is the lead UN agency for the coordination of the UN Pavilion
and the Special Unit is one of the leading UN bodies promoting creative
economy as a tool for development.

The Global South Creative Economy exhibition will depict how the creative
economy is an engine for better livable cities with better lifestyles for all
in alignment with the Shanghai World Expo 2010 theme: Better City, Better
Life. Whenever these goals are achieved, people are at centre stage and
involved in activities that use creativity as a main resource. The creative
economy can be an important driver for economic growth and the agenda,
represented at this exhibition, takes a broader view, asserting that
long-term sustainable development can be achieved by effectively utilizing
creative assets.

The Special Unit will produce and operate the Creative Economy exhibition
in the UN Pavilion which will include Creative Corridors, a UN Creative
Night, and a Creative Economy Week.

Creative Corridors will be a permanent multimedia exhibition that will
portray the contribution of creative activities to social, economic,
environmental and cultural development. The Creative Corridors will be on
display during the six-month duration of the World Expo. The featured
creative activities will be selected from around the world.

The UN Creative Night will celebrate United Nations Day, 24 October, with
international performances.

The Creative Economy Week will consist of a series of multi-agency
workshops and meetings that will be held from 19 to 24 October 2010.
Participants will discuss the Creative Economy as a tool for development.

This partnership will promote the development benefits of the creative
economy while attracting interest in the UN Pavilion among the 70 million
visitors that are expected to attend the World Expo 2010.

The Memorandum of Understanding was signed by Lars Reutersward on behalf
of UN-Habitat and Yiping Zhou on behalf of the Special Unit.

For additional information on the UN Pavilion at the Shanghai World Expo
2010, contact Awni Behnam, UN Commissioner for the Expo. For information on
the Creative Economy exhibition, contact Francisco Simplicio at
Francisco.simplicio@undp.org or 212 906 5821.

SOURCE: United Nations Development Programme

CONTACT: Francisco Simplicio of United Nations Development Programme
+1-212-906-5821
Francisco.simplicio@undp.org