NEW YORK, Aug. 28 /PRNewswire-AsiaNet/ –
Trend Data from The NPD Group & HBA will Help Brand Manufacturers
Formulate Product Development Plans
This September at HBA Global Expo, Karen Grant, the Global Beauty Industry
Expert at The NPD Group will present a custom HBA Survey identifying key
consumer findings on what is happening in the cosmetics, skincare and fragrance
marketplace and its affect on product development plans. Her session is the
kick-off to the Trends Conference taking place Tuesday, September 15th at the
Javits Center in New York during HBA Global Expo & Conference, September
15-17. HBA is the largest product development event in the cosmetics,
fragrance, personal care and well-being industries.
In this special session, Ms. Grant will provide an overview of the beauty
industry and provide current data on how the economy has affected the beauty
sector and consumer buying behavior. Also discussed will be what beauty
channels have been impacted the most, and the difference ethnicity and
geography may have on purchasing decisions and patterns.
She will then present exclusive HBA research that delves into who is
currently using and not using beauty products including make-up, skin care and
fragrance. The data will unveil how these findings differ by age, region,
income and ethnic group. Compelling insight on why consumers have never used
or stopped using beauty products in the past two years will also be discussed.
The HBA research will also analyze the length of time consumers will try a
product before deciding if it is effective and their reasons for not purchasing
the product again. The overall shopping experience will also come into play as
well as what other products consumers buy when shopping for beauty.
"Now more than ever, companies need strategic insight on emerging market
trends, brand and sector vulnerabilities, and new opportunities for growth.
This custom HBA research will provide attendees with meaningful data that will
help them compete during these challenging business times and provide a
stronger foundation for future developments," said Karen Grant, Vice President,
The Trends Conference at HBA will also have sessions on "How to Market the
Recessionista" with leading experts from Bliss, Oasis Day Spa, Red Door Spa and
CO Bigelow; "Inspirational Colors for 2010" with trend watchers from Pantone
and Amapacet, and "How to Attract and Engage Beauty Customers During the
Recession," presented by Allure Magazine.
In addition to the Trends Conference, HBA will also provide educational
programming tracks on Green Business, Private Label and CoPack, X-Ceuticals,
and the HBA Marketing and Technical Conference. There will also be three
workshops on Medical Sourcing; Anti-Aging & Stem Cells; and BioActives
Influence on Skin Function & Appearance.
HBA Global Expo will open with a Keynote Address by organic and naturals
pioneer and advocate, Horst Rechelbacher, Founder of Intelligent Nutrients and
Aveda followed by a special presentation of the "Positively Beautiful" award by
Lisa Price of Carol’s Daughter.
Complementing the educational agenda is an exhibit floor showcasing a full
spectrum of products and services, including: private label, contract
manufacturing, prestige and mass market packaging components, delivery systems,
design houses, raw material and ingredient suppliers.
The HBA New Products Innovation and Innovating Trends Showcase by Mintel
will highlight this year’s hottest announcements and products and the Beauty
Innovations Theater will offer a full program of concise, ready-to-implement
solutions. In addition, HBA attendees will be able to visit the Spa &
Resort/Medical Aesthetics Expo taking place upstairs in the Galleria on
September 15th & 16th. To register in advance for the HBA Global Expo &
Conference go to www.hbaexpo.com or call 212-600-3085.
About HBA Global Expo
HBA Global Expo, produced by UBM International Media, is the most important
product development event and educational forum in the industry for the beauty,
health and wellness industries. Showcasing everything from formula to finish,
HBA attracts beauty and personal care professionals from all over the world.
Both the exhibition and educational program focuses on key areas of business
including packaging innovations, marketing, technical advancements, trends,
private label, sustainability, and the X-Ceutical market. The 17th Annual HBA
Global Expo & Conference will take place September 15-17, at the Jacob K.
Javits Convention Center in New York. For more information on the HBA events
go to www.hbaexpo.com. For year-round access to industry suppliers go to
www.hba365.com and for honest beauty tips visit the HBA blog at
Contact: Annie Scully, 845-368-0608, firstname.lastname@example.org
SOURCE: HBA Global Expo
CONTACT: Annie Scully,