ABSOLUT VODKA Institutes the Absolut Art Award

– Keren Cytter Receives the First-Ever Absolut Art Award

Through its frequent collaborations with cutting-edge artists, designers
and photographers, ABSOLUT VODKA is a proud supporter of the arts. This year,
in the tradition of the company’s 30 years of creative collaborations,
ABSOLUT VODKA decided to fund a yearly award of Euro 15.000 to an
international young artist exploring creativity through the integration of
art forms. As head of the Absolut Art Award jury, Daniel Birnbaum will award
the first-ever winner in a ceremony at Lydmar Hotel in Stockholm.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091030/364613-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20091030/364613-b )

"Keren Cytter is awarded the first-ever Absolut Art Award for her
outstanding cross-pollination of art forms. Cytter’s works take her beyond
the traditional art forms, while exploring the intersection between theater,
performance, film and installation art. Her artistry involves investigative
narratives which reason with both our subconscious and our quest for good
storytelling," says Daniel Birnbaum, head of the Absolut Art Award jury.

Keren Cytter, born 1977 in Israel, now lives in Berlin. Her work has
brought a lot of critical acclaim when shown at galleries and museums around
Europe. The prize provides the artist, in addition to the cash award, with
the chance for a collaboration or an underwritten work with the Absolut
Company in the upcoming year.

"Andy Warhol was the first artist to collaborate with ABSOLUT VODKA.
Since then hundreds of artists have helped us in the building of our brand,
for which we are forever grateful. ABSOLUT and art have walked hand in hand
for many years, and the Absolut Art Award expresses our long term commitment
to creativity," says Anna Malmhake, Vice President Global Marketing at The
Absolut Company.

Daniel Birnbaum, professor and principal of the Stadelschule in
Frankfurt, and Director of the Visual Arts Sector at the Venice Biennale
2009, chairs the Absolut Art Award jury, which also consists of Thomas
Nordanstad, filmmaker and curator, Anna Malmhake, Vice President Global
Marketing, The Absolut Company and Goran Lundqvist, Chairman of the board at
Sweden’s Historical Museum of Wine & Spirits. Future juries will include the
most recent winner of the ABSOLUT Art Award.

About the Absolut Art Collection:

For 30 years, ABSOLUT VODKA has collaborated with the creative world, and
the Absolut Art Collection today comprises more than 800 works from artists
such as Andy Warhol, Damien Hirst, Jean-Michael Basquiat, Louise Bourgeois,
Sylvie Fleury, David Shrigley, Hung Tung Lu, Dan Wolgers and Linn Fernstrom.
For the first time ever, the collection is now gathered in Sweden where it
will get its permanent home in Stockholm at the Historical Museum of Wine &
Spirits.

For press images or further information, visit:
http://absolutartcollection.com or http://press.absolut.com.

For further information, please contact:

Asa Caap, Senior Manager Global PR, The Absolut Company, E-mail:
asa.caap@absolut.com, Tel: +46708211765

SOURCE: The Absolut Company