Loyalty Partner Solutions (LPS) is New Miles & More Programme …

FRANKFURT and MUNICH, Feb. 26/ PRNewswire-AsiaNet/ —

Deutsche Lufthansa AG is migrating its Miles & More programme to a new
technological platform. The existing platform is replaced by an IT system
developed by Munich-based Loyalty Partner Solutions (LPS). This change is the
result of increasing Miles & More member numbers, more complex business
processes and tougher demands with regard to campaign management, all of which
require a flexible and scalable software architecture. Under the ten-year
agreement, LPS will be responsible for operating and further developing the
Miles & More system.

"Miles & More is one of the world’s largest and most complex frequent flyer
programmes and IT projects. With the new platform and our general contractor
LPS, we are setting another important milestone in the history of the
programme. We are laying the foundations for a more customer-friendly system
that will enable us to react faster to future technological changes," says
Guenter Friedrich, Vice President Development IT Sales Systems, Deutsche
Lufthansa AG.

"We are delighted to be migrating the Miles & More programme to a new
technological platform," says Christian Hess, Managing Director of Loyalty
Partner Solutions. "In developing a state-of-the-art and highly flexible
solution for Lufthansa, we were able to draw on, among other things, our many
years of experience as an IT service provider for Europe’s biggest bonus
programme Payback."

The new system is based on the "Loyalty Management Suite" (LMS) standard
solution from Loyalty Partner Solutions. This flexible software platform for
setting up and operating customer loyalty programmes covers the entire chain of
customer loyalty activities – from managing accounts and redemption processes
to conducting advertising campaigns. It also supports interfaces to all common
CRM and data warehouse systems and therefore brings together all available
programme information within the company.

The solution – known as "Samba" (Special Advanced Miles & More Business
Architecture) – is a central system of Deutsche Lufthansa AG. It keeps the cost
of operating the classical functions of a customer loyalty programme low, while
at the same time offering greater flexibility when it comes to the design of
the Miles & More programme and conducting campaigns. For example, Lufthansa can
now integrate new programme partners into the system more easily. Miles & More
employees can also use Samba to themselves configure promotion rules stored in
the system for ensuring the correct implementation of collection and redemption
processes.

About Loyalty Partner Solutions

Loyalty Partner Solutions GmbH, based in Munich, is a provider of
industry-specific customer management solutions. The company develops and
implements IT solutions that allow professional operation of customer loyalty
programmes. These solutions focus on the retail and transport / aviation
industries. The centrepiece of the portfolio is the Loyalty Management Suite
(LMS), a software platform for the setup and operation of customer loyalty
programmes. The company’s customers include the PAYBACK loyalty programme and
Deutsche Bahn AG with its BahnCard, bahn.bonus and bahn.comfort programmes.
Since February 2012, LPS has been operating Deutsche Lufthansa’s Miles & More
frequent flyer programme. As the general contractor, LPS is responsible for
project management, software development and testing, and integration and
migration. It is also in charge of further developing the programme. For more
information, please contact: http://www.lpsolutions.com

Press contact:
Nina Purtscher
Corporate Communications
Loyalty Partner GmbH
Theresienhoehe 12
80339 Munich
Germany
Tel: +49(0)89-99741-206
E-mail: nina.purtscher@loyaltypartner.com

SOURCE: Loyalty Partner Solutions