BEIJING, March 31, 2012 /PRNewswire-Asia-AsiaNet/ —
A series of interactive performances across three continents
is aimed at raising awareness about climate change
To encourage its millions of consumers around the globe to “switch off” for an
hour during Earth Hour 2012, Haier is hosting a series of public performances
across North America, Europe and Asia. For instance, some of the key events
this year include the Beatbox champion’s show with Haier products in Paris
(France), a candlelight concert in Osaka (Japan), a unique home appliances
percussion performance in New York (USA) and a performance by the Children’s
Choir in Beijing (China).
Furthermore, to lead by example and demonstrate the company’s commitment to
supporting this global movement, Haier’s 70,000 global employees have pledged
to turn off their lights at home between 8:30 and 9:30 PM local time to show
their support of Earth Hour.
Those at home can visit http://ecolife.haier.com, Haier’s dedicated Earth Hour
website where users can “turn off the lights” online, experience unique music
mixed with nature sounds and spread awareness through integrated sharing links
to popular social media websites. Less than a week since its launch, the
website has already been viewed over 2 million times. Haier is inviting
consumers all over the world to be a part of its Earth Hour campaign via its
Facebook, Twitter and Weibo accounts.
“By participating in Earth Hour for the second consecutive year, we are joining
the millions of people around the world who want to take a stand and raise
awareness of the need for us to work together to protect our environment,” said
Ms. Zhang Tieyan, Director of Haier Global Branding Operations. “We hope that
our global and online activities will encourage consumers to play their part
and contribute to environmental sustainability.”
Beginning in 2007, Earth Hour has evolved into the largest global campaign for
climate change awareness, with hundreds of millions of people, enterprises and
cities participating in over 100 countries and territories. Earth Hour 2011 had
an estimated reach of 1.8 billion with participants in more than 5,251 cities
and towns in 135 countries and territories in all seven continents.
Haier’s Commitment to Sustainability
Haier is committed to environmental sustainability, and demonstrates this
commitment through its focus on creating energy-efficient household appliances.
In 2008, Haier provided over 60,000 green appliances to Olympic facilities to
improve the ecological footprint of the games. In 2009, BusinessWeek China
granted Haier the “Greener China Business Award” for its outstanding efforts to
protect China’s environment. Most recently, in March 2012, a report released by
the World Economic Forum and the Boston Consulting Group identified Haier as
one of China’s top 10 global corporate citizens.
About Haier Group Co. Ltd
Haier is the world’s largest home appliances’ manufacturer and the No. 1 major
appliances brand in the world with 7.8% retail volume share in 2011. To date,
it has established 61 sales centers, 10 R&D centers, and 21 industrial parks
across over 160 markets. It employs 70,000 employees, and generated RMB 150.9
billion (USD 23.3 billion) in revenues in 2011. It is listed on the Hong Kong
and Shanghai stock exchange.
For more information, please contact:
+86- 10-5967 7625
+86- 10- 5967 7648
SOURCE: Haier Group